First impressions are key, plain and simple. This is not news to any of us, yet sometimes we allow ourselves as homeowners to look past the first impressions we are giving off and mislead those we are trying to appeal to. Below is a list of some of the worst listing turn-offs from a home-buyers perspective; some good tips on if and when you are selling your home that you can take advantage of.
Bad Photos. In the internet-driven society we live in today, your online presence is key, and your photos are the driving factor. This is not the area to cut corners. These photos are all over the internet and are your potential buyer’s portal to a first impression of your home. We as a society are image-driven, so if you have bad photos online, you are really limiting the audience that will want to come see your home. It is key to hire a professional to take sharp, high-resolution photos from multiple, flattering angles to ensure your home is represented to the best of its ability.
Social Media Presence, or lack thereof. If you are still thinking social media is simply just a trend, you are sadly mistaken; it is here to stay and will only continue to grow. Facebook, Twitter, Google+, Instagram, and Pinterest, among many others, are growing daily. Ask us for the links to your home, or simply go on Zillow or Trulia, grab the link to your home, and post away! Your potential buyer could be someone in your own social network!
Staging. Yes, staging really does matter, it’s not just something we as agents tell you to make your home look nice. To the point that your online presence is one of the major factors in selling your home, staging can obviously enhance your photos. Another thing though, is it de-personalizes your home, and can really offer your home to the widest demographic of buyers. You don’t want to sell your home the way you live in it, you want to sell it the way the next buyer will live in it, and professional staging is the best way to achieve that.
Messy, smelly presence. It is very important, if you plan to be living in the home during the listing period, that you keep your home clean and free of all odors. Make sure the dishes are always done, carpets are kept clean, clothes put away… Just remember, you are not selling the home the way you live in it, but how your buyers will live in it. If you have animals, this can be difficult, so try getting some odor-eliminators to limit the smells as much as possible. Try to stay away from air fresheners and scented candles, etc. This tends to just act as a cover-up and can be a big turn-off. Also, many people are allergic to specific scents, so it’s good to avoid these at all costs.
Overpricing. Yes, it is currently a seller’s market, but in this day and age with the online tools we have at our fingertips, many sellers think they can name their price. Overpricing can lead to a long market time and, in many cases, getting less than market value for your home. The longer a home sits on the market, the less likely you are to receive your desired price. It is very important that you hit the market with a realistic, competitive price and that we as agents have comps to support your price. If you feel your home has a higher value, ask us to take you around for a day to see homes that sold similar to yours, and homes that have had a long market time. This will help you understand where we derived at your pricing.
Feel free to contact us for more tips on getting your home ready to sell! Here’s to a great start to 2015!